To further step up its gaming credentials through personalisation, Hayler points out how the vendor has added a new AlienAdrenaline feature that enables Game Mode, which lets the user assign each of their games a unique profile on the system. The AlienFX system lighting technology has also been designed to provide users with access to a variety of themes and up to 512 trillion distinct lighting combinations. “For example, the lighting behind the keyboard is one of a kind and Alienware’s own personal touch,” Hayler said. The way the PC maker has aimed to further capitalise on this space is by offering its Alienware Command Centre software that consists of a suit of customisation options. “More immersive and first person games definitely cry out for great hardware, so we provide the most advanced graphics memory available.”īeyond the hardware discussion, Hayler adds that Alienware stands out by providing customised units. Nowadays, Alienware products are powered with GDDR5 mobile graphics, which is designed to be powerful yet discrete at the same time. “A designated machine provides this to them,” he said. While Hayler admits that some games are versatile and can be played on any format, he adds that consumers who are vested in and love gaming will want to improve their experience. The highest selling games of all time are not hardcore titles such as the Quake series or Crysis, but casual ones such as The Sims trilogy and Minecraft, neither of which require a high-end rig like an Alienware to run well. While this served PC manufacturers like Alienware well whenever cutting edge games such as Doom 3 and Half-Life 2 were released, the reality is that these types of games form a minority of overall PC game sales. Alienware’s reputation of high powered gaming PCs has been well earned it was quick to incorporate the latest technological innovation into its products.
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